With tough competition in the market where one product has to compete with hundreds of similar products marketers have to ensure their product succeeds and wins the heart of its customers.
Online sampling is one way in which sellers get to do so. How?
The answer is that it’s a simple upfront investment which provides you with the following benefits:
Identify target audience: The seller gets to explore and determine its target audience. When you put a product online for sampling you will get to analyse what kind of consumers is your product attracting, which in return helps you make changes and customize the product for the said audience.
Creating a buzz with free samples: Giving the consumers to experience a new product for free will create a buzz and attract more and more customers, which will create awareness for the brand and its product.
Getting customer feedback: The reviews by consumers help brands make changes in their products to ensure a better experience for other users in the future. Also, it helps in assessing what the customers like about the brand and its product so that the brand may highlight those features in the future - these can be anything from its packaging to its fragrance.
Online sampling is a measured process with guaranteed results. What you get in return are loyal customers with repeat purchases that lead to a boost in sales, brand popularity as well as a cycle of demand and supply.